EXCLUSIVE: Lionsgate‘s Lucy Hale comedy-mystery F*** Marry Kill hit digital store shelves and PVOD this past Friday, December 6 — then disappeared a few hours later. We heard all the noise from genre fans.
What went on here? Is Lionsgate’s AI to blame? No, not at all.
Apparently, the R-rated Laura Murphy-directed title originally was scheduled for a December 6 drop, and fans were expecting it. But the release date changed a few weeks ago, and that message clearly didn’t get through to the PVOD platforms, hence the glitch.
Lionsgate isn’t burying or short-changing the movie, which is coming out via its theatrical day-and-date release label Lionsgate Premiere Releasing. The release-date change is an effort to align the movie with its international roll\out in March. We’re told that a recent screening, the filmmaker announced to attendees that they could expect to see F*** Marry Kill in March.
Virginia Gardner and Brooke Nevin also star in F*** Marry Kill, a BuzzFeed Studios production in association with CR8IV DNA and BondIt Media Capital. The pic was written by Ivan Diaz and Dan Scheinkman and Meghan Brown and produced by Richard Alan Reid, Michael Philip and Jason Moring. EPs are Matthew Helderman, Luke Taylor and Jonah Peretti.
In the comedy-thriller F*** Marry Kill, when true-crime junkie Eva Vaugh (Hale) is shoved into the dating app world by her besties on her 30th birthday, she suddenly finds herself at the center of a real murder case. As new details about the murders are revealed on her favorite podcast, she realizes that one of the three men she’s dating could be the infamous “Swipe Right Killer” terrorizing the city. Now it’s up to Eva and her ride-or-die friends to figure out which date is a f-boy, a potential husband or a killer.
Hale starred on 160 episodes of Pretty Little Liars and played the title role in TV’s Katy Keene, with movie credits such as Blumhouse’s Truth or Dare, Fantasy Island, as well as Scream 4.