Even with its name in unlit lights, Operation Mincemeat, the hit London musical that’s just arrived on Broadway, sold out its first preview Saturday at the John Golden Theatre, taking in $111,459 in ticket sales for the single performance.
The production made news last week when producers disclosed that the show’s title on the marquee would not be lit in time for the first performance, and possibly until next month, due to the LED bulbs being stuck in China, a victim of the Trump-China tariff tug-of-war. Deadline hears the performance had a waitlist of about 500 people, including many British superfans known as “Mincefluencers” who flew in for the show.
As Mincemeat was arriving, three productions took their Broadway leave during the week ending February 16, including two of the season’s biggest hits. Romeo + Juliet, starring Kit Connor and Rachel Zegler, grossed $1,477,353 in its final week, a big $452,063 over the previous week and, at standing room only, carrying the highest average ticket price of the week – $225.07. All In: Comedy About Love also sold out its final week, grossing $1,526,260 (a jump of $362,723 over the previous week), with an average ticket price of $197.09.
Both R+J and All In recouped their capitalizations before closing, with producers for All In announcing a “companion” show – All Out: Comedy About Life – set for next season.
The third show closing last week was non-prof, subscription-heavy Manhattan Theatre Club’s acclaimed Eureka Day, finishing up its run with a $391,408 take, up $44,081 over the previous week and filling 86% of seats at the Friedman.
Opening last week was Redwood, the new musical starring Idina Menzel. The show grossed a hefty $988,796 for two previews and six regular performances, filling 97% of seats at the Nederlander.
Selling out last week were All In, Operation Mincemeat, Romeo + Juliet, The Outsiders and Wicked, with the latter once again topping the list in receipts with a gross of $2,628,457 (runner up was Hamilton at $1,921,803).
Oh, Mary!, while increasing in receipts over the previous week by $14,587 (to $775,072), was at just 83% of capacity attendance-wise at the Lyceum, a noticeable difference from the SRO days when creator Cole Escola was starring. Cabaret at the Kit Kat Club was at 89% of capacity at the August Wilson, also lower than the sold-out days of its original cast, though the musical revival continued to post receipts in the million-plus range ($1,114,515 last week).
In all, Broadway’s 28 productions grossed a total $32,188,003 during the week heading into the Presidents’ Day holiday weekend, a jump of 14% over the previous week and 19% over this time last year. Total attendance was 243,319, about the same as the previous week but 21% higher than last season.
Season to date, Broadway, in the 39th week of the 2024-25 season, has grossed $1,324,315,240 up about 19% over last year at this time, with total attendance of 10,372,980 up 17%.
All figures courtesy of The Broadway League. For complete box office visit the League’s website.